Two of the internet’s top ten websites have been created by American serial entrepreneur, Evan Williams: Blogger and Twitter. In 2012, he and Twitter co-founder Biz Stone unveiled medium.com, the word-centric website for clever content over 140 characters.
Medium’s goal is to provide a platform for writers, meaningful content to “readers” and the ability to source more meaningful metrics behind content engagement. The site is used by a wide audience, from professional journalists to amateur cooks.
Traditional news editors have always relied on intuition for what drives readership, while Medium relies on reader insights.
Medium is essentially the Pandora of the written word. Utilizing an intelligent algorithm, Medium suggests stories based on interest, engagement and time spent reading, rather than focusing merely on page views. To further the reader’s relationship with Medium “stories”, the site provides a “Reading List”, a “Top 100” and allows users to bookmark content.
“Time spent is not actually a value in itself, but in a world where people have infinite choices, it’s a pretty good measure if people are getting value,” explains founder Evan Williams.
1) Lets you focus on your words:
The space is dedicated to reading and writing.
2) Is collaborative:
People create better things together than on their own. Medium allows you to write with other people. There is even a get help before you hit the “Publish” button.
3) Helps you find your audience:
You can contribute once or often without making the commitment of a blog.
After two years, Medium is still trying to find its way and gain a larger audience. Will bloggers abandon their blogs in favor of Medium? Will Twitter users opt for longer content and abandon the “Follower mentality”? Will Medium become a dominant force in news content? Only time will tell.
In the end, Medium is a fantastic experience for the both the reader and writer. Give it a try and let us know what you think.