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Thought Leadership
Spring Pipeline Prep: Build Demand Before You Need It
There’s a pattern that plays out in growth-focused organizations more often than anyone wants to admit. The pipeline starts to slow, leadership starts asking harder questions, and suddenly, marketing is...
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Thought Leadership
The Most Expensive Marketing Strategy is the One You Never Run
I get it. Every dollar spent on promotion should come back with a friend. Smart promotion should come with guarantees. A dollar goes in, two come out. Why else would we do this? “We’re...
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Podcast | Episode 47
How Employee Engagement Drives Brand Mojo
In this episode of the Brand Narrative podcast, author/speaker Jim Knight shares insights and lessons learned for employers in search of an engaged team and customers who are not just satisfied, but...
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Thought Leadership
Attribution Isn’t Optional: How To Stop Guessing and Start Deciding
Meet Sue. She owns a local flower shop which has grown nicely over time—great product, loyal customers, a strong reputation in town. But every time budgeting season rolls around, she feels the same...
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Podcast | Episode 46
The New Era of Direct Mail
In this episode of the Brand Narrative podcast, Matt interviews Direct One CEO Evan Stewart to discuss today’s dynamics of targeting customers with direct mail. Evan shares...
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Thought Leadership
The Most Overlooked Tool in Marketing: A Written Plan
“A goal without a plan is just a wish.” –Antoine de Saint-Exupery You Need a Plan — and It Needs to Live Marketing teams are often busy. Lots of tactics, campaigns, posts, events....
Keep ReadingPodcast | Episode 45
Marketing Coaching Call: Launching a Satellite Location
In this episode of the Brand Narrative podcast, Matt converses with ND Wellness Club Founders Brantley Hawkins and Justin Cobb about the launch of their first satellite location (Winter...
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Thought Leadership
Where Your Customers Are Really Searching: ChatGPT, Gemini & the New Discovery Layer
You’ve probably noticed it yourself. You run a Google search like you always have, but your eyes go straight past the list of blue links and toward the AI-generated insight box at the top. Whether Google...
Keep ReadingPodcast | Episode 44
Marketing Coaching Call: Team Swelly :)
In this episode of the Brand Narrative podcast, Matt spends time on a coaching call with entrepreneurs Lindsay and Neda who both left their jobs at law firms to chart a different course. In this episode...
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