In this episode of the Brand Narrative podcast, Matt interviews Direct One CEO Evan Stewart to discuss today’s dynamics of targeting customers with direct mail. Evan shares insights, misconceptions, and best practices related to direct marketing including:
- the power of personalization through variable data
- setting expectations for campaigns
- what things are working now more than ever
- combining physical mail with digital marketing
- building a winning list
- using QR codes wisely
- the power of a strong offer
- measuring ROI
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.