Orlando Health

Making a Household Name Synonymous with “Care”

To further establish themselves as a household name in Central Florida and beyond, Orlando Health looked to Findsome & Winmore as their brand agency partner. Together, we’ve executed some of the growing hospital network’s grandest promotional efforts to date.

Through massive billboards along I-4, full-page ads in prominent local publications, stunning LED banners in action-packed arenas, and even a podcast, we’ve helped Orlando Health cultivate a three-dimensional brand worthy of patients’ trust — and the lion’s share of the market.

Services

• Collateral Design
• Digital and Print Design
• Internet Marketing
• Marketing Diagrams & Infographics
• Social Media Marketing
• Video

Over the years, we’ve partnered with Orlando Health on myriad campaigns — working with their internal creative teams and executive leadership to promote new service lines, new hospitals, and forays into new countries. Our Back-to-School campaign sought to bottle the spirit of adventure present in every student headed back to class at the close of summer, leveraging dynamic photography and whimsical treatments to do so.

But it also aimed to inspire confidence in parents, assuring them that the way to send their children back to school at their best was to entrust Orlando Health for well-child visits and immunizations.

Orlando Health’s network of physicians comprises care leaders, but these specialists are also thought leaders. And each year, the organization hosts numerous symposiums where medicine’s best and brightest gather to share findings, learn new approaches, and drive this already progressive industry forward. For Orlando Health’s Digestive Health Institute, we were tasked with producing posters, flyers, event schedules, and various other conference materials.

But rather than check the brochure box and produce something destined for the recycling bin, we looked for beauty in the everyday to create something worthy of a frame (or at least the fridge.) Our materials for Florida Live Endoscopy 2024 featured macro photography of intestinal lining and microscope slides — color inverted to make them look like a Warhol. And for their Robotic Surgery Symposium, we tessellated surgical equipment ad infinitum to mirror the high-tech, science-meets-art practices that would be the subject of discussion.

Despite our differences as humans, we all share one thing in common: We all probably have a medical question (or two) we’ve been too shy to ask our doctors. Orlando Health was on a mission to change that reality while connecting with a broader audience. Our solution: “How about a podcast?”

Their all-new show, Taboo Topics, has allowed them to achieve that goal, giving their network of experts a platform to address controversial topics and dismantle stigmas — one episode at a time. Orlando Health’s physicians inspire trust in patients in their operating rooms, offices, and walk-in clinics. Now, they can cultivate this same level of trust while soon-to-be patients are jogging on the treadmill, traversing morning traffic, or finding solace in guidance from their local care leaders.

Orlando Health is a fixture in the Central Florida community, and this point is reiterated annually via their inclusion on Orlando magazine’s “Finest Doctors” list. In this multi-page insert, we showcased our client’s glossy facilities and accomplished physicians.

This is in addition to our captivating print ads meant to appeal to Central Florida families, highlighting their compassion and expertise while earning brand equity. Through every execution, we strengthened the brand’s connection with consumers — reinforcing Orlando Health’s status as local care leaders.

Choose Expert Care you can trust

Our years-long contribution to Orlando Health’s “Choose” brand campaign underscored the importance of choosing the right care provider — on billboards, in trusted publications, and on the small screen — through vibrant creative and powerful patient stories.