Our Work

Mental Health Collaborative of Indian River County

Cover Image for Mental Health Collaborative of Indian River County

A New Language Around Wellness

Athletes, celebrities, and even princes have been making waves for publicly seeking professional help with mental health struggles. But what about everyday citizens who may lack the access, influence, and resources? The Mental Health Collaborative of Indian River County knew that these community members deserved the same access to care, so they tapped Findsome & Winmore to help break down mental health stigmas across every age group and smooth the path to professional help.

From branding to web design, to naming, we developed the unstruggle campaign from the ground up. We even made up a new word! Webster’s: When you’re ready to add “unstruggle” to the dictionary, you know where to find us.

Using a soothing color palette, organic movement, and simple but effective site navigation, we created the unstruggle brand and website to be a calming presence for those who need it most. The unstruggle campaign went live as a part of World Mental Health Month in October 2022, but its impact on the community will be felt for years to come.


  • Brand Identity
  • Web Design
  • Video
  • Social Media Management
  • Public Relations