Don’t Call It a Comeback
For more than 23 years, Exploria Resorts has been providing families with extraordinary vacation experiences around the country. Enter: A global pandemic that led to travel restrictions and stay-at-home orders, sending vacation plans on a one-way trip to cancellation town. As conditions improved in the months that followed, Exploria Resorts sought marketing assistance to increase rental bookings and welcome guests back to their resorts.
- Content Strategy
- Digital Design
- Social Media Management
Exploria Resorts experienced a net audience growth of 262% across its corporate social media accounts.
Understanding that travelers rely heavily on social media to plan vacations, Findsome & Winmore developed a strategy that would evoke feelings of wanderlust and inspire families to stay at Exploria Resorts. By developing hyperlocal posts featuring user-generated content, we gave each resort destination the opportunity to shine. We reinforced these efforts by providing creative marketing support for the Exploria Resorts sales team.
By leveraging the power of organic social media, we created third-party validation for Exploria Resorts, providing tangible proof that resort guests and vacation owners are happy and satisfied. In just one year, Exploria Resorts experienced a 219% increase in impressions, a 195% increase in engagements, and a net audience growth of 262% across its corporate social media accounts.