Marketing for Clearance
After developing its patented ID-Cap™ System, a tool used to track medication ingestions and help clinicians address the problem of medication nonadherence, etectRx prepared for FDA marketing clearance and the announcement of its flagship product. As our longtime client, etectRx looked to Findsome & Winmore for support through what was sure to be a historic company milestone.
Branding, Collateral Design, Photography, Public Relations, Web Design
Agility Wins the Day
In support of etectRx’s FDA marketing clearance for the ID-Cap System, our team developed a strategic, multi-pronged PR approach that included targeted outreach and interview coordination with niche industry outlets that have an authoritative voice in the digital health space. Though there was an unexpected announcement from etectRx’s biggest competitor just days before the scheduled announcement, Findsome & Winmore’s PR team was able to quickly pivot its strategy and tailor its messaging amidst a constantly changing news landscape.
By delivering key messages through strategic news channels, Findsome & Winmore carried out a successful outreach plan for etectRx that generated 24 pieces of media coverage throughout the month of the announcement, resulting in an estimated 1.12K social shares, 575K impressions, and an online readership of over 2 million.