Developing a Brand That Makes Waves
Beneath the surface of many healthy communities, Water Walker Investments was helping local government entities manage their public funds. With 20 years of experience under their belt, they earned success by building trusting relationships with their clientele. But to make a bigger wave in the market, they sought assistance to change their name, revamp their brand and redefine their marketing approach.
- Brand Activation
- Brand Identity & Naming
- Content Marketing Design
- Digital and Print Design
- Video Production
- Web Design
- Web Development
Diving in headfirst, Findsome & Winmore held immersion sessions to identify the company’s underlying pillars and ultimately, the essence of their brand. We chose the name “Deep Blue Investment Advisors” to represent both their depth of expertise and strength of trust, while staying true to the original brand’s ties to water. Elements like mission and vision statements, a brand narrative, and a codified cultural blueprint were then developed to guide the communications strategy.
After finalizing the identity, we began the brand rollout process. This included designing a new website, developing a brand video and producing swag items. Then, we wrote email blasts and announcement posts for social media to signal the shifting tides. As a result of our efforts, we ushered in a new wave of opportunity for Deep Blue Investment Advisors.