With considerable earned and research-based brand equity in the word “Choose,” the rapidly expanding and highly respected healthcare providers, Orlando Health, were searching for partners to evolve their “Choose 3.0” campaign. After being invited to a competitive pitch, our team was selected as their brand agency partner.
After conducting extensive research, collaborative meetings and brainstorming sessions, our team presented four unique options, each with a specific evolution of the “Choose” campaign. The client’s choice was a concept featuring bright color gradients, people-focused photography, and an ad copy formula rich with iterative possibility.
With an ongoing execution of the “Choose 3.0” campaign, our team designs digital, print, and outdoor executions, as well as broadcast and client testimonials. Collectively, the campaign evolved Orlando Health’s message with a fresh look and bold copy.
Collateral Design, Digital and Print Design, Internet Marketing, Marketing Diagrams & Infographics, Social Media Marketing, Video