Golfzon Leadbetter, the global leader in golf instruction, approached Findsome & Winmore with a desire to broaden their reach in golf instruction beyond their physical golf academies around the world. While the Leadbetter name has been synonymous with golf instruction for decades, a recent acquisition presented an opportunity to refresh the brand identity and bring golf instruction to the digital forefront.
Rather than expanding the existing site and its overwhelming platform capabilities, our solution was to build a separate, but highly scalable learning platform. By doing so, we could give their new method of online golf instruction the customization and strategic independence it needed. With the redesign of the original website in tandem, we created an expertly designed and holistic digital ecosystem that accomplished their goals.
Using Shopify and Docebo, we developed Golfzon Leadbetter University, an online learning platform complete with video content, lessons and training programs. The website spearheaded the strategic evolution of Leadbetter’s brand architecture and effectively amplified brand equity that’s recognized in the golf community worldwide.
Branding, Web Design