The Arnold Palmer Invitational is an annual golf tournament and part of the prestigious PGA Tour, hosted in Bay Hill, Florida. Findsome & Winmore developed the “Get Closer” campaign, which highlights the unique sense of intimacy and feeling of “closeness” the event provides. Distilling these concepts, the team crafted a campaign that featured close-up shots of players against bold, solid-colored backgrounds in the campaign artwork. This campaign concept was implemented in a full-scale marketing effort, with iterations ranging from outdoor billboards and print advertising, to radio spots and video production, to paid digital and social media marketing. The social media team also received accolades for having the highest social engagement across all PGA TOUR tournaments for six weeks straight.
Content Marketing, Design, Digital and Print Design, Marketing Strategy, Social Media Management, Social Media Marketing