Two Spirit Health Services, a non-profit community healthcare organization, approached Findsome & Winmore with the goal of rebranding their corporate identity. The current brand name – a respectful homage to the Native American tradition of referring to LGBTQ+ peoples as “of Two Spirit”– became a name they outgrew as a brand. A new brand was necessary to communicate the organization’s steadfast commitment to promoting health, wellness and equality for all. The new identity needed to be enduring and inclusive while retaining elements of the existing brand, which is highly regarded across the Central Florida LGBTQ+ community.
Findsome & Winmore provided a new brand identity including a tagline, logos and secondary marks, typography, inspirational imagery and collateral implementations. Our team also revamped the existing Two Spirit Health website to reflect the newly minted brand.