Securing the Next Generation of Stetson Grads
In the wake of COVID-19, universities across the country saw shifts in incoming student preferences –– with opportunities to develop meaningful relationships and hands-on learning drifting to the forefront. Looking to communicate these perks and differentiate their school in the eyes of both prospective students and existing “Hatters,” Stetson University turned to the team at Findsome & Winmore.
- Marketing Strategy
Our resulting campaign, “Be Seen at Stetson,” speaks to the experience students can expect on the campus, with our creative offering literal glimpses of life at the University. Be seen in the community. Be seen by employers. Be seen for yourself. Through a “Be Seen” stencil, viewers see what life at this one-of-a-kind college could look like. A different side of a school they think they know.
What started as an interim campaign quickly became a key component in ongoing marketing efforts, continuing to showcase the real Stetson to the next generation of graduates. We know that the best has yet to come for Stetson and its graduates –– and Be Seen will accompany them on their ascent.