In this episode of the Brand Narrative podcast, Ian Altman (author of Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers) joins us to share insights about the connection between brand marketing and sales. Links discussed in today’s episode include:
- Ian Altman bio
- Ian Altman’s Same Side Selling Podcast for B2B Professionals
- Same Side Selling podcast episode with Matt Certo (Stand Out from the Competition)
- Same Side Selling Academy
The Brand Narrative Podcast is produced by the team at Findsome & Winmore.