How to Solve Problems Customers Don’t Know They Have

Exploring the marketing challenges around marketing and selling products that address hidden customer pain points. Links discussed on this episode include:

• Buzz Bruggeman (Twitter account)
• ActiveWords home page
• Marvin Minsky Wikipedia page
• W. Edwards Deming Wikipedia page
• Getting Things Done (book) by David Allen
• Give and Take (book) by Adam Grant
• Substack
• Contagious (book) by Jonah Berger