In this episode of the Brand Narrative podcast, Matt welcomes former Apple executive, Guy Kawasaki. Guy discusses his work as a brand evangelist, his time at Apple, and his thoughts on branding in the social media era. Links discussed include:
- Guy Kawasaki bio
- Social media accounts: Twitter | Instagram | LinkedIn
- Apple
- Canva
- Art of Innovation TEDx Talk (make meaning not money, mantras, not mission statements)
- John Doerr of Kleiner Perkins, author of Measure what Matters
- McDonald’s menu hacks Wise Guy (book) by Guy Kawasaki
- Steve Jobs introduces Think Different campaign (YouTube)
- My favorite Steve Jobs story by Guy Kawasaki (YouTube)
- Art of the Start by Guy Kawasaki (book)
- Remarkable People PodcastThe Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.