Yahoo’s Recent Re-design

BusinessWeek had a great article last week about the process Yahoo recently used to re-design its Web site. In my years consulting with corporations about re-design efforts, it is interesting to see the dynamics involved with design choices. Unfortunately, many of these efforts are about gut feelings, ego, or turf battles; every department or branch seems to want a link/icon/banner/button on the home page to gain exposure or generate traffic. Re-design efforts can often result in poor visual output and even poorer results.
The article chronicles Yahoo’s pragmatic, customer-centric process in which ego was checked at the door and actual cutomer data drove the endeavor.

About Matt Certo

Matt Certo is founder and CEO of Findsome & Winmore, a digital marketing agency based in Orlando, FL. He is also the author of FOUND: Connecting with Customers in the Digital Age and Formulaic: How Thriving Companies Market from the Core.

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