5 Reasons Why Google’s Just Not That into You
“Why am I not ranking for this word/phrase?” is a question we hear frequently when discussing search engine optimization (SEO). It’s a tough question to answer, because the truth is, Google has an algorithm it uses to rank websites that goes far beyond keywords. So before youy pull your hair out trying to climb the rankings, read our list to find out why your site may be invisible to Google.
1. There’s too much competition
Ranking for general keywords is not an easy feat because of the volume of online content and websites that exist. This is why keyword research is incredibly valuable, as it’s important to review not only the search volume, but also the competition level. In Google’s world, if you’re not first you’re last, since the first page of search results receives 94% of the clicks, and ranking on the first page of google for general terms is tough. It’s important to get creative with the terms you want to rank for and think outside of the box. Consider the questions you receive from your clients on a regular basis, and write content around those questions. More likely than not, they are typing those same questions into search engines as well.
2. You don’t post valuable content
It’s important to keep in mind that every search engine’s goal is to provide the most relevant content possible to the user. People turn to search engines to answer a specific problem and to research the best products/services by reading reviews. This is why when you search for something like “vacation rentals,” a few major companies show up and the rest of the results are review sites and blog articles written about the top rental companies. It’s become more evident over the last few years that search engines value blog content, and it’s important to have timely content posted to your site that would be of value to someone searching.
3. You’re trying too hard
More often than not, we hear people talking about SEO in a very tactical manner, when in reality, SEO should be strategic. Placing X amount of keywords on a page is not going to make you rank for that keyword instantly. In fact, if you are “keyword stuffing” your content, search engines may actually punish you for it by lowering your rankings. SEO is not all about keywords, either. Other marketing initiatives, such as social media and public relations, can play a large role in your rankings. For example, if public relations efforts leads to an article written on your company on Forbes and the article also links to your website, that will have a positive impact on your rankings.
4. Your site isn’t mobile friendly
In case you haven’t heard of Mobilegeddon yet, we’ll be the first to tell you: if your site is not mobile-friendly as defined by Google, the search engine will actually lower your rankings in mobile searches. That being said, Google clearly favors mobile-friendly websites. It’s obvious that mobile devices are taking over. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. Take Google’s Mobile-Friendly Test to find out if your site is mobile friendly, and if it’s not, do something about it!
5. You’re giving up too early
Organic SEO takes strategy, testing and time. It’s not a quick-fix, and you will not see results over night. What you should see is slow, stable progression over time. Stick with it until the results are where you want, but know that it takes time. Bottom line: don’t mess with Google. Play by the rules and publish valuable content that people are searching for.