What can we learn from a Rhino?

I have a little folder in my desk where I put hard copies of articles that are particularly thoughtful, significant, or otherwise. I usually put about 2 or 3 articles a year in there…quality–not quantity. I’ve got articles from Harvard Business Review (dating back to the 1960s) and BusinessWeek. I have saved articles from espn.com and GQ…and articles from Christian thinkers.
I’m going to add this one today: The Rhino Principle by Paul Johnson, British historian. It appeared in Forbes this month.

About Matt Certo

Matt Certo is founder and CEO of Findsome & Winmore, a digital marketing agency based in Orlando, FL. He is also the author of FOUND: Connecting with Customers in the Digital Age and Formulaic: How Thriving Companies Market from the Core.

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