Web Design Questions to Contemplate

A client of ours recently asked us what questions they should contemplate internally when planning for a new company Web presence.  As a group, they plan on thinking through a strategy before embarking on the Web design project itself.  Wanting to be particularly practical, the client wanted discussion questions that would look at their own Internet use as a way of identifying with the Internet behavior of their customers and prospects.  Here are a few of the questions we suggested they use as conversation starters for group discussions:

Are there other questions you think they might use or that you have used internally?  Feel free to respond with your ideas in the comments.