The Linchpin in Web Projects

Seth Godin’s new book, Linchpin, challenges and encourages readers to be indispensable.  Failing to do so, he states, is to risk having a job that is sent to a cheaper source of labor–either to other people, a machine, or a combination of the two:

“If we can put it in a manual, we can outsource it.  If we can outsource it, we can get it cheaper.”

This isn’t necessarily a revolutionary idea, but Seth’s way of explaining is both engaging and encouraging.  As one reads the book and absorbs the ideas, some traditional management concepts jump out at the reader.  Here are a few that many might recognize:

While Linchpin does seem to rely on some management concepts that are not-so-new, his packaging of the content is particularly relevant given today’s economic shifts.  If you listen to his interview with Lee Stranahan about Linchpin, Godin warns us that “we all live in Detroit now.”  This is meant to be a rallying cry to either adapt to the demands of the new economic environment or risk commoditization.

Much of Seth Godin’s work over the years has had some association with Internet projects.  His work is engaging and inspiring, making him notable and quotable among anyone and everyone who has either launched a Web site or Twitter account  for money.  This has attained him a certain celebrity among both strategists and MLMers alike.

But there is something deeper underneath the surface that all strategists and Internet professionals can use to launch successful Web projects…a set of take-aways that are both revolutionary and sensible all at once: