Just how important is Google?

Reuters is reporting that Google accounted for 64% of all searches in March according to Hitwise. Yahoo got about 22% and MSN had roughly 9%.
Next week Yahoo and Google will report their quarterly financial statements as well. When those are released, keep an eye out for the size of their increases. Yahoo has released their new search marketing system to more and more advertisers recently which is drawing a lot of attention. So we will see if there is any immediate impact from that and if people feel compelled to abandon adWords for it.