Calgary Zoo Publishes Their Annual Report Using Social Media

The Calgary Zoo realized that a typical annual report can be boring, and really, what’s boring about going to the zoo? So instead of a binder full of graphs and charts or a PDF, The Calgary Zoo created a shareable annual report using social media. They published 55 square snapshots — each accompanied by a description of its relation to the growth of the zoo — onto Instagram as their 2012 Annual Report.

We were impressed by their unique use of social media to create a shareable album of their progress through 2012. Their 2012 Instagram account is now an annual report full of animals that brings the charm of The Calgary Zoo into a part of the business world that is usually under-designed and lacking personality. They can also be commended for creating interest in the side of a zoo that is often overlooked.

Here are a few snapshots of the Calgary Zoo in 2012:

Social media annual report

Calgary Zoo's Instagram Annual Report

Branded social media annual report

See the full Calgary Zoo 2012 Annual Report