Web Design Questions to Contemplate
A client of ours recently asked us what questions they should contemplate internally when planning for a new company Web presence. As a group, they plan on thinking through a strategy before embarking on the Web design project itself. Wanting to be particularly practical, the client wanted discussion questions that would look at their own Internet use as a way of identifying with the Internet behavior of their customers and prospects. Here are a few of the questions we suggested they use as conversation starters for group discussions:
- What are the strengths and weaknesses of our current website?
- How do you currently use the Internet when doing product or service research?
- How does what we sell differ from that of an online retailer like Amazon.com?
- How do you use social media? What social media platforms do you use?
- Do you interact with companies on brands using social media? If so, how?
- What social media platforms should we use, if any?
- How can a new website help us make new relationships with new customers?
- How can a new website help us grow relationships with existing customers?
- What are the product/service areas that we need to build more marketplace awareness around?
- How are our competitors using the Web? Is there anything about their approaches that we should emulate?
- Are there any efficiencies we can gain on the service side with a new website? For example, are there commonly-requested documents and/or frequently asked questions that we could post online that would save us time? Are there forms we should move online?
Are there other questions you think they might use or that you have used internally? Feel free to respond with your ideas in the comments.