Weathering the Storm: Hurricane Irma Prep Tips for Your Brand

Hurricane Irma


Hurricane Irma is set to come knocking on our front doors in the coming days. Though you may have already prepared your home, you must also make sure your brand is set to weather the oncoming storm.

By following these simple tips, your organization can keep team members and clients informed before and after this emergency situation while sending messaging that avoids some common PR and social media faux pas:



Let us be clear, your organization is (and should always be) put after your life and the lives of your team. Make your people the priority by giving them, and yourself, ample time to prepare and hunker down before Hurricane Irma strikes. Once personal safety is secured, you can focus on keeping your brand safe from inappropriate messaging or a lack of communication with both internal teams and those your organization serves.

We may not know the full extent of what Hurricane Irma has in store for us but through a bit of preparation now, we can lay the groundwork for an easier recovery and, ultimately, getting back to work. Stay safe out there, Orlando.

About Findsome & Winmore

Findsome & Winmore is a Classic Digital Marketing Agency, located in Orlando, FL. We specialize in helping clients find and win customers through social media marketing, web development, mobile app creation, and branding.

Leave a Comment

Your email address will not be published. Required fields are marked *