What Is The Value Of A Website?
“I want a new website, and I want it cheap.” Trust me, many people do. Plus who doesn’t like a bargain deal? But, maybe there’s a reason why cheap isn’t always better.
Maybe you’re a new company, or perhaps an existing company — but you’ve realized you need a new website. When thinking of the cost and what you might need, it may be something that you imagined to be fairly quick, simple, and low budget.
Companies that typically try to get the best bang for their buck end up spending more in the long run. Why? Well, that picture perfect website you imagined only ends up working on one platform, such as Internet Explorer, and unfortunately it wasn’t designed to match your brand.
There are many reasons why investing in a well-crafted website is a must:
Get it right, the first time.
Use a reputable company with great experience. An agency that focuses on design to best represent your brand is a first indicator that you’re on the right track. Consistency is key in marketing your company and building credibility. If your site ends up looking like something completely different then your business, then it wasn’t built for success. Your website should visually encompass your brand.
Using an agency that cares and takes the time to ensure that the design meets your business standards is the first measure in incorporating a well-made site.
Just because it’s pretty doesn’t mean it works.
Sure, it looks great. And yes, I’m sure you’re thinking “didn’t you say it was supposed to match my brand?”
An innovative and contemporary design is great, but what’s great about a website that doesn’t function on all browsers and devices? Design and Programming are best friends and work together like Jack and Sally. You want a user-friendly site that is easy to navigate, fast loading, clean and concise, and works on all supported browsers and devices.
A site that was thrown together like paper mache, won’t give you the benefits of programming for all platforms, browsers and devices that our everyday users are consumed with.
Building the site with SEO in mind will help in your search rankings. Web developers that take the time to do this will help you benefit the most with your search by adding title tags, alt-tags, keywords and making the page(s) SEO optimized.
Testing of the website is another big factor that many businesses tend to forget or don’t think about when factoring in the build of a website. Just because it’s built, definitely doesn’t mean that it’s perfect. That’s like building a house but not having anyone check the foundation or inspect the wiring. Taking the time to view and utilize the website as a user would on each device is important. Occasionally, the site may look flawless on a laptop, but may be buggy on an iPhone. Troubleshooting to make all elements correct on each device may take longer than scoped, but it’s worth the time to make it right.
Why I Ought To.
A well built, up-to-date site will give your company the validation that it deserves. Your site can provide information to your clients 24/7. Being accessible when your clients want to obtain information about your company is key to marketing effectively. These days, we are instantaneously driven to find out information about a company, place, or thing as fast as we can. It’s crucial that you’re there readily with that answer.
Your website can also help you gain new leads by providing an email sign up or contact area. This is another marketing tool that you can eventually use to your advantage. Give your customers a reason to want to be on your email list or to provide you with their contact information.
A site built with great imagery allows you to demo your office, explain where it’s located and introduce the people that work there. This helps to promote familiarity. People like to know that you’re real and who exactly they’re working with to create a trusting relationship.
Being able to build your website the way you want, allows you the flexibility to be creative and original – to show off why you’re different from your competitors.
So, how much…?
If you’re wondering how much to invest in building a site or rebuilding a website, there is no clear cut answer. In fact, a website scope typically alters as the building occurs. However, before assuming what it may cost, have a digital marketing agency give a proper look at your overall needs and see how to best optimize your site to give a proper assessment.
Keep in mind that the question isn’t always, “how much is the cost?”, the question should be “how much value will my website provide me?”.