How Do I Build Search Traffic to my Website?

Before we get into the heart of this blog post, take a look at the title of the post:  How Do I Build Search Traffic to my Website?  If you’ve come to this post by way of Google, chances are you typed this type of question into the search box.  As I answer that question in this blog post, I’m anticipating that you’re interested in the answer (obviously).  I’m also making the assumption that someone who is interested in the answer might be looking for help in the area of search marketing–something my firm sells.  You’re my prospect and hopefully you might be interested in buying from me.

I hate to be so forthright, but I’m trying to make a point.  If you want to sell something, think about what questions your customers are asking in their moment(s) of need of your product and then answer them in blog posts.  Assuming some other things are happening the right way with your website or blog, Google will notice your answers and show them to users when they type in the questions.

Now let’s actually dig into the reasons why building search traffic depends upon the question and answer relationship.  Users like you and me like to ask Google questions.  In essence, most instances on Google are referred to as queries–another word for questions.  We ask and the search engine answers.

Google, Yahoo, and Bing are glorified answer machines.  And since these massive indexes and databases are built upon questions, your blog should be prepared to answer them.

In order to move ahead with this strategy, create a list of questions that your users might have and then write answers in the form of blog posts.  Start with 10 or 15 and ultimately shoot to get to 50.  It seems like a high number, but focus on one per week and you can get there within a year.  To get your wheels turning, here are some questions to consider answering for various product categories:

By answering a few simple questions on your blog, you stand a really good chance of connecting with the Q&A machine that is Google.  A little foresight, planning, and writing can go a long way toward helping you find and win customers simply by being found by them.