The Roll Out of Twitter’s Increased Character Limit
Soon, we could all be saying goodbye to the days of reading and re-reading our would-be tweet to find out what words are actually necessary to convey our important thought. In a surprise update, Twitter has announced it will begin to roll out a 280 character limit to some users, doubling the original 140 character limit.
The micro-blogging platform provided some pretty sound reasoning for the update, namely, equality across languages. Users who tweet in Japanese, Korean and Chinese are able to convey more information using fewer characters. In other words, they can say twice as much while using half the characters as users who tweet in most other languages. According to Twitter, Japanese users hit the character limit only about .4% of the time while 9% of tweets in English use all 140 characters.
How does this change the way we use the platform?
Twitter will always be about brevity, but the 140-character limit was conceived at a time when flip phones and SMS messaging reigned. As society has moved on to smartphones and data plans, the platform has been hesitant to adapt, slowing user growth, and scaring away some investors.
This shift to an increased character limit will hopefully invigorate user growth on the platform, leading to more meaningful and engaging conversations between users.
The formula is simple:
This increase is especially helpful for brands that routinely feel the pain of links depleting their already scarce character count within tweets. While links will still count toward the character limit, an increase from 140 to 280 characters leaves more room for brands to tweet without skimping on their message or leaving out an important link.
So this sample tweet about our client:
We are loving all of our new apparel options. Are you? Shop the collection and show the world that #WeWillNotLetHateWin http://bit.ly/2r9qft0
No longer has to be this:
We are ❤️ all of our new 👕👚 options. Are you? Shop the collection & show the 🌎 that #WeWillNotLetHateWin http://bit.ly/2r9qft0
Social media is a constantly updating medium, so, only time will tell if this change becomes the official standard, and for how long. For my money, the promise of major benefits and ease of use for countless users around the world just might make Twitter’s increased character limit a big winner by allowing people and brands more “real estate” to get their messages across. In the meantime, we’ll be keeping a close eye on whether this change is worth a “like.”