It’s About Time: The Perfect Time to Post on Social Media

If you’re a business owner, you probably recognize how important a social media presence is and may already be using social media to market your business. But why do some posts seem to work better than others? Why do some posts bring in lots of business, site traffic, sales, interaction, all of the above – while other posts just go flat? While content may still be king, it’s timing that is at war for the throne. Want to be social media royalty? Follow these tips for the perfect time to post on social media!

Tip 1: Get the Day Right!

When it comes to posting for your business on social media, not every day has the same rules. You could be posting the sale of the century, but if you’re not conscious about when you post, few people may even see it. For Facebook the highest day for likes, shares and comments is Wednesday. If you’re looking for retweets and follows, you have more options with Twitter. Scheduling tweets for Monday – Thursday will ensure your best results each week. LinkedIn also sees better activity in the middle of the week, while visual platforms like Pinterest and Tumblr do better at the end of the week and on weekends when most Americans aren’t at work.

Tip 2: It’s About Time!

Early riser? Well, not all of your fans are on board, but some of them are. Posting before noon will ensure the highest activity on your Pinterest page, LinkedIn and Google+ accounts. Post as late as Midnight through 1:00AM for Pinners, while the 7:00AM through 9:00AM range is crucial for activity on LinkedIn.  9:00AM to 11:00AM is prime time for your Google circles.

The majority of activity and engagement is on social media in the afternoon. The sweet spot for Twitter is immediately after lunch until 3:00PM. Facebook follows a similar timeframe, but will continue activity online a little later in the day until 4:00PM. LinkedIn surfaces between 2:00PM and 6:00PM, while Tumblr and Pinterest rule the night hours.

There are also dead times on social media to avoid for posting major announcements and campaigns. For best results on Facebook, try not to post before 8:00AM or after 8:00PM. On Twitter, avoid posting before 9:00AM and after 8:00PM, as well. See a trend? Think about the times you are online or checking your phone. These timeframes are directly connected to the standard American schedule and remain true for most students, as well as those on the clock. Unless it’s breaking news, always post when your fans are listening- not just when you’re ready to talk!

Tip 3: Know Your Audience!

Although the above statistics should apply to most brands, businesses, and social media behavior in general, never discount what your audience behavior is already telling you. Catering your posting strategy to your specific audience will have produce exponential engagement right away, especially when national trends will fluctuate more often than your audience behavior does.

One easy way of testing this out is through Facebook’s Insights tool. From your admin dashboard, Page Insights will provide access to valuable data. Get to know your audience better by exploring the “Posts” tab  and view valuable insight on timing your posts and content to correlate with when your fans are on Facebook  through the “When Your Fans Are Online” tab. Measuring your results is as simple as looking a little further down on this same page. Look for your organic reach, which will confirm if you are in fact getting in front of your fans, and review the data reflecting likes, comments and shares. Once you’ve found the sweet spot for maximizing eyes and action, you have gained a genuine edge over your competition, plus a more effective connection to your audience!

Note: While Facebook’s built-in tools are helpful, it’s also a good idea to subscribe to a third party service that provides the analytics you need for each social media accounts all in once place. We recommend checking out Hootsuite, LikeAlyzer, Fanpage Karma and Must Be Present.

Tip 4: Don’t Overdo It (Or Underdo It)!

 To truly see results from sticking to a social media schedule, be careful how often you post as well. Even if you’re posting relevant content during your popular time frames, posting too often or not enough may turn away fans and followers.

Research suggests that brands should limit their posts on Facebook to once a day. Check out at this chart from Socialbakers showing how often some of America’s mega brands are posting to Facebook.

They also suggest that 3 tweets a day is the magic number for Twitter. Unless your site is a media outlet posting constantly in tandem with the published content on your site, stick close to 3 tweets a day during your heaviest times of engagement. {Pro tip: the lifecycle of a tweet tends to be less than 18 minutes before it peaks, while the average post on Facebook could reach their midlife crisis at the 90 minute mark. Keep these statistics in mind for maximizing results from your social strategy.}

It’s wise to employ a multi-faceted strategy, factoring in each individual platform and the insights from that audience, as opposed to syncing multiple accounts together. Yes, it is convenient to see a post published on Facebook, Twitter and Google+ all at once, but this form of content scheduling behavior results in churn (your fans unfollow and unlike you).

Tip 5: Do What They Like!

Another use for social media insights is to view which posts your audience responds to best, such as links versus images, or posts with text only. Doing more of what works and less of what doesn’t work will save time and resources, as well as increase your social activity. From adding images to including custom infographics,  there is always a way to increase post engagement. Try these cloud-based services for more visual resources: Infogr.am, Piktochart, and Canva.

Yes, time is money; however, free, organic social marketing should be at the top of your marketing strategy. There is no better way to interact with your fans and customers or to have fans and customers interact with your business. Pay attention to what your audience says and when they’re listening and you will maximize your social media presence towards increased business results.

Sources:

http://socialmarketingwriting.com/category/social-media/page/4/

http://socialtimes.com/best-worst-times-post-social-media-infographic_b141745

http://blog.bufferapp.com/social-media-frequency-guide

http://tracksocial.com/blog/2012/06/optimizing-facebook-engagement-part-2-how-frequently-to-post/

http://www.socialbakers.com/blog/147-how-often-should-you-post-on-your-facebook-pages

 

About Findsome & Winmore

Findsome & Winmore is a Classic Digital Marketing Agency, located in Orlando, FL. We specialize in helping clients find and win customers through social media marketing, web development, mobile app creation, and branding.

Leave a Comment

Your email address will not be published. Required fields are marked *