The Death of Newspapers?

Much has been said about the decline of print newspaper circulation lately. John Spiker has a few interesting thoughts as does David Deans on the growing popularity of newspapers’ online versions.
Many newspapers are experimenting with various models to monetize the shift from print to electronic. The Palm Beach Post is exploring the use of reporter blogs, seemingly blended with the paper’s existing online ad network (as opposed to Google AdWords). The paper calls the effort “The Blog Squad.” I wonder if this effort will result in an incremental revenue thrust for the paper. Time will tell.

About Matt Certo

Matt Certo is founder and CEO of Findsome & Winmore, a digital marketing agency based in Orlando, FL. He is also the author of FOUND: Connecting with Customers in the Digital Age and Formulaic: How Thriving Companies Market from the Core.

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