The Best Free Marketing Tool You Have
This brief (approximately 90 seconds) video is a quick but important exchange between Seth Godin and Tom Peters on blogging and its marketing power. In it, Peters calls blogging “the best marketing damn marketing tool by an order of magnitude” he’s ever had and ironically notes that it happens to be free. If you are contemplating a blog or content marketing strategy, maybe this is the last nudge you need to move forward.