What Can Businesses Learn From Advertising Agencies Using TikTok?
Discover the Possibilities
The clock is Tiking… is your business Toking? By now, you’ve likely noticed that many companies have yet to get established on TikTok. We have a feeling that’ll change. Remember the days of questioning if getting on platforms like Facebook and Instagram was the right move? Today, the thought of neglecting to reach your audience via social is prehistoric.
Still, it’s no secret that we’re often hesitant when it comes to change, especially regarding business. You may worry that you and your team will explore TikTok only to find that posts aren’t racking up as much engagement as you hoped. Instead of entering the TikTok world with specific expectations, approach the platform with an open mind.
Because TikTok is 100% free, we see value in taking the leap and finding out what it may accomplish for your business. You may go viral overnight, or maybe you’ll decide the platform isn’t what’s best for your team. No matter what you find, we encourage you to never stop exploring. Start below and discover three ways you can get started on TikTok right now, then jump into our findings on how other advertising agencies are using TikTok and how those practices can be applied to businesses looking to talk the Tok.
- TikTok is a hub for influencer marketing. Tap into influencer-created content on TikTok to expand your reach through someone your audience trusts.
- What’s a surefire way to get the attention of consumers on any platform? Pets. If your team is known for paw-some pet policies like dog days, feature your four-legged stars in company content.
- One of TikTok’s many perks is that you don’t always have to be totally original. Stay on the pulse of what’s new and trending on the platform and make it your own.
The Influencer Marketing Factory
The Influencer Marketing Factory leverages TikTok to feature its social media campaigns as well as client campaigns. These videos showcase key performance indicators (KPIs), which gives quick insight into how well the projects performed, a metric that brands on TikTok are eager to know.
While most of the agency’s content focuses on campaigns, they’re not necessarily their most popular. Over the last two months, posts speaking to stay-at-home fun and expectation versus reality have seen the most engagement. We can take this as proof that TikTokers are always open to entertaining, relatable content.
TikTok Takeaway: TikTok’s video interface provides an optimal platform to display recent work and products, even positive stats about your company’s latest project or event. And take it from The Influencer Marketing Factory’s high engagement rates on less business heavy content, TikTok invites users to be bold and stand out. Don’t hesitate getting in on the latest meme or challenge – just be sure your brand personality shines through.
🍻 Our Content Creation Management for Bud Light #budlight #fyp #fun
♬ WIN THE DAY – Bamtone
From logo evolutions to designer struggles and the history of Black Friday, NoGood is no stranger to TikTok. The company prides itself on helping new businesses grow through “rapid experimentation.” Their willingness to go unafraid has clearly yielded results.
With almost 70,000 followers, NoGood has managed to accumulate more than 10x as many likes. How? They post relevant insights that other marketers find educational and humorous. They’ve established themselves as a thought leader in the industry and they’re leading the way on a platform many companies have yet to tackle.
NoGood has definitely used TikTok’s lightheartedness to its advantage. The company’s TikToks are much more quirky and casual than its usual tone. Remember, you don’t have to change your voice, but it’s perfectly fine (encouraged, even) to adjust tone to meet the moment.
TikTok Takeaway: Take a moment to identify areas that your company excels in and determine a plan for thought leadership posts. Consider this an all-hands-on deck project. Everyone on your team has valuable insights to offer.
@nogood.ioMarketing masterpieces #mcdonalds #burgerking #marketing #genius♬ Aesthetic Girl – Yusei
Though TikTok officially launched in 2017, it has recently seen tremendous growth and increased its monthly active users by over 52 million in less than a year. With reach like that, we’d be remiss to dismiss its power as another consumer touchpoint. Take heed of the examples set by brands currently thriving in the space and you too will find success on TikTok. It all starts with a willingness to go unafraid.