How the Summer Olympics Can Teach Gold-Medal Marketing

Summer Olympics

Rio’s 2016 Summer Olympics is finally underway and the energy is palpable. It’s amazing to think about the level of talent from across the world coming together, putting aside politics and cultural differences to compete in something as pure as sport. Surely, there are Olympic-sized swimming pools of emotional inspiration to be had and lessons to be learned from the Summer Olympics, but as a marketer at heart, I have also found inspiration that directly correlates with my profession. Though onlookers can glean a few tips from watching the exhaustive efforts put into branding and marketing the games, I have a bit of a unique point of view on this subject.

Working as part of the 1996 Summer Olympics’ sales and client services team, I had a front-row seat to witness greatness achieved both on and off the fields.

Summer Olympics5 Marketing Lessons Learned from Working the Summer Olympics

 

Summer Olympics

By Photo: Niteshift36; plaque: International Olympic Committee – I (Niteshift36 (talk)) created this work entirely by myself., CC BY-SA 3.0, https://en.wikipedia.org/w/index.php?curid=47303233

Admittedly, a lot has changed since 1996.  However, the marketing lessons are still relevant and viable in 2016.  Taking cues from a marketing and sales powerhouse like the Olympics can help garner your brand a few gold medals of its own. Just remember to train hard, stay open to innovation, be observant and keep your eye on the prize. We’ll see you on the podium.

About Kelly Lafferman

Kelly Lafferman is CMO & Principal at Findsome & Winmore, The Classic Digital Marketing Agency, located in Orlando, FL. She specializes in helping clients find and win customers through a blend of digitally-driven marketing, branding, communications and engagement solutions. Kelly loves pinot noir, her kids, surfing, and studying consumer behavior (not necessarily in that order). Follow her on Twitter at @klafferman.

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