Five Social Media Questions to Ask Yourself Before Pressing “Post”
Are you ready to hit the ground running with your brand’s social media? Sounds like a breeze, right? You could post everything from an artsy pic of your latte to that cute thing your dog did this morning. Just take a picture, throw on a filter, and—freeze!
Step away from the “share” button and put your strategy where we can see it.
Social media is an extension of all your marketing efforts. It may seem simple, but don’t underestimate it. Like on a website or in a brochure, the things you say matter—and require just as much strategy. Here are a few questions to ask yourself the next time you go to post.
Five Strategic Social Media Questions to Ask Yourself
- What am I really trying to say? Your audience will notice (in a bad way) if you’re posting just for the sake of posting. So, take a step back and determine what you’re really trying to say. Are you making a point about your brand? Trying to get your followers to take action? If you can’t come up with an answer, it’s probably time to rethink your post.
- Do I really need to say it? If you’re oversharing or overposting, your follower count will take a hit. Being “annoying” or “spammy” are among the top brand behaviors that drive away followers.
- Is this consistent with my brand identity? Everything you post, from the image to the caption to your response to a comment, should be consistent with your established brand identity. If not, you run the risk of confusing your audience and diluting your message. Is your brand serious or goofy? Will your followers understand if your caption has technical jargon or youthful slang? Does it make sense for you to use that picture? Maintaining a clear, authentic brand will make your content more memorable and give your followers a better experience.
- Do my followers care? Just because you find something interesting doesn’t necessarily mean your audience will think the same. In fact, 41% of consumers have unfollowed brands for not sharing information that matters to them. Before posting, think about who your audience is and why they’re following you. Then, ask yourself if this content falls in line with that. Will the post give them new or interesting information? Will it entice them to take some sort of action? Will they like or share it? Remember, you’re posting for them.
- Is this the appropriate platform? Knowing where to say something is just as important as knowing how to say it. To effectively communicate your message, make sure you’re leveraging each social platform appropriately. For example, quick and timely updates—especially if you’re posting several of them—belong on Twitter. Longer text posts, however, fare better on Facebook or LinkedIn. And Instagram is great for highly visual posts, but not so much for posts that include links to blogs or articles. Figure out how to tailor your post to best fit the platform, and don’t be afraid to skip one if it doesn’t fit.
When used correctly, social media is an invaluable tool for increasing brand awareness, engaging with your customers, building brand loyalty and more. So, it’s important to invest the time into creating a social media strategy. And if you find yourself walking the line between “post” and “erase,” remember these questions. It’s all about being intentional about your content, staying true to your brand, and giving your customers a reason to follow you.