Facebook Best Practices for Businesses

Marketing on Facebook continues to evolve before our eyes. With the most recent and seemingly ongoing algorithm changes, agencies and marketers are being forced to roll with the proverbial punches as they navigate the uncertain waters of drafting paid and organic content strategy plans and tactics for each new quarter. Businesses are constantly being challenged to increase followers, foster engagement, (ultimately) generate leads, and stay competitive and relevant amongst the changes that Facebook continues to throw our way. All this in an attempt to justify ROI and ensure that the platform is benefiting the business.

So, what does it take to succeed on Facebook and see results from tireless efforts and the countless (billable) hours of content development and paid ad spends? Starting with a solid foundation and getting back to basics can help answer this question. Throughout the year we’ll be identifying best practices on each platform to assist in your marketing approach to help put (or keep) your strategy on the right track.

But first, let’s dive into the top five practices your business needs to master in order to get the most out of Facebook marketing.

Facebook Best Practices

Knowing your audience, keeping your messaging concise, engaging your fans, experimenting with live streaming, and dabbling in the Facebook Ads platform are all perfect ways to leverage the power of this social media behemoth. Even through the recent controversies over suspicious data collection practices, Facebook will continue to be a valuable resource well worth leveraging for years to come. With these best practices in mind, your business can craft content that breaks through the marketing filter and reaches fans on a more personal level than ever before.