Dodge Durango Pitched by Ron Burgundy: It’s Kind of a Big Deal

Ron Burgundy is undoubtedly Will Ferrell’s most defining character, but let’s be honest. He’s the last spokesperson anyone expected Dodge to tap for launch of the 2014 Durango SUV.

Dodge Durango Anchorman 2 Campaign Banner

Yet, Dodge’s leap-of-faith campaign to cross promote the 2014 Durango and “Anchorman 2: The Legend Continues” has clearly succeeded.

The measurable results of the multi-platform broadcast, social media and publicity campaign are already stacking up for the Durango with:

Need something to delight your afternoon? Enjoy Ron Burgundy’s most popular spot for the Durango, which has garnered over 4.2 million views on YouTube since October 4, 2013. When you’re finished, go ahead and watch the other 17 campaign spots here.

You know you want to.