RSS Nomenclature

I’m wondering how Microsoft’s IE7 (in beta) will promote and/or characterize RSS. The development page doesn’t give any clues. I think Firefox’s use of the term ‘Live Bookmarks’ to characterize RSS is great for non-geeks. I wonder if Microsoft will follow-suit. ‘RSS Feeds’ as a term still doesn’t click with consumers. In my mind, ‘Live Bookmarks’ does more and could help stimulate momentum for RSS.

About Matt Certo

Matt Certo is founder and CEO of Findsome & Winmore, a digital marketing agency based in Orlando, FL. He is also the author of FOUND: Connecting with Customers in the Digital Age and Formulaic: How Thriving Companies Market from the Core.

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