Released from my shackles… almost

Over the years we have been inundated with news stories talking about how Microsoft has a stranglehold on innovation and a total monopoly on the computer market with their Windows operating system. However the same people that clamor for options are ignoring the 400 pound gorilla named Linux. At home I use an older computer (I use my Xbox for gaming so I have no need to upgrade… yet) to do all my web browsing and personal finances. However I got inspired to do something silly so I acted on it. I researched that curious little ape. After trying a few of the 100+ flavors of Linux (most of which are completely and totally free of charge including getting support), I settled on Ubuntu.
Out of the box, it is great. After spending a few hours reading and learning, I noticed the quirks but I also longed for something out of my control. There are so many highly popular Web sites that embed movies into their pages. Normally this would not be an issue however when the embedded file type is that of Windows Media Player, the Web site becomes pretty useless to me until I spend about a day (still riding that learning curve) to get the work arounds running and figured out.
So this brings me to my point, with so many other people researching and trying out Linux, it’s popularity growing (just check the shelves of the computer section next time you are in Borders), and the world opening up, why be closed off to a sect of potential customers and clients. Next time you are working on your project, do not ignore a group because it intimidates you. The open source community typically welcomes with open arms those who embrace them. Now its time for me to teach my new friend some tricks.

About Matt Certo

Matt Certo is founder and CEO of Findsome & Winmore, a digital marketing agency based in Orlando, FL. He is also the author of FOUND: Connecting with Customers in the Digital Age and Formulaic: How Thriving Companies Market from the Core.

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