How to Plan a Blogger Event

Whether you’re a clothing company looking to spread the word about a new line or a restaurant debuting a seasonal menu item, garnering attention for your brand often involves looking beyond traditional media outlets and reaching out to another group of influencers: bloggers.

Unlike traditional media, bloggers have a niche following that is hyper-specific to a certain region or topic (e.g. food), and they typically boast large social media audiences that consist of followers who have a vested interest in said topic. For these reasons and more, blogger events are an excellent tactic for shedding light on a product or service.

So, how do you plan one?

While it is always a good idea to enlist the help of an expert when planning and executing your next blogger event, here are a few key elements for creating the perfect event.

While planning a blogger event can seem overwhelming, following this criteria can help alleviate the anxiety surrounding RSVPs and event plans, while also resulting in targeted, positive coverage for your brand or initiative.

About Lauren Bowes

Lauren strategically operates as Findsome & Winmore’s senior digital PR and marketing manager, managing ongoing media relations, distributing content, leading strategic communications planning, and executing in-depth public relations plans, as well as vital news and publicity initiatives that garner the attention that clients deserve.

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