Orlando PRSA Links

I had the chance today to address a large group of public relations professionals at the Orlando chapter of the Public Relations Society of America (www.prsaorlando.org). As part of my talk, I promised to post some links of some of the sites we discussed. Here is a brief run-down:

  • WordTracker
  • – a great resource for keyword research

  • Seth Godin’s Four Things Worth Doing
  • – Core Web principles to keep in mind

  • Google Analytics
  • – powerful analytical tool for marketers

  • Web 2.0 Wikipedia Entry
  • – a general description of the concept

  • Threadless
  • – an oft-touted Web 2.0 concept in action

  • Apple iPhone
  • – likely game-changer in Web mobility

    Thanks again to the group for having me…I genuinely enjoyed the exchange!

    About Matt Certo

    Matt Certo is founder and CEO of Findsome & Winmore, a digital marketing agency based in Orlando, FL. He is also the author of FOUND: Connecting with Customers in the Digital Age and Formulaic: How Thriving Companies Market from the Core.

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