What is Mobile Web Design and why is it Important to Marketers?

Looking to see your site stats? Check out MetricPulse.It is 2012. While we are still a few years away from hoverboards, the future is definitely here. Computers have already made the jump from our desks to our hands. Smartphones, tablets, 3G and wifi have changed how we use technology and it is now possible to access the internet from almost anywhere.

Mobile viewers are growing – and they’re growing fast. Between 2009 and 2011 mobile viewers increased by 1000%. That is crazy fast! As a result, almost 15% of all web traffic is now originating from mobile devices. The numbers are there and by all indication mobile viewers are going to continue to increase. Reports say that by 2015 half of the US population will have access websites through a mobile device. That means that if you have a website, odds are people are trying to visit it on their phones.

You should already have a website for your business by now, so you’re already off to a good start. But unfortunately, having a website doesn’t automatically mean mobile viewers will have a pleasant experience while visiting your website on their smartphones. Most sites do not adjust well from a traditional screen to that of a mobile device, which can be as small as 3 inches across. 57% of mobile users would not recommend a business with a bad mobile site. It is in the best interest of your company to have a mobile site that stands its own against competitors.

Users are generally looking for 3 things: Speed, Functionality and Searchability.

Like a band-aid, a user’s mobile experience should be quick and painless. Mobile sites should be designed to direct them to the information they are looking for in the fewest steps possible. By taking taking this guide to account, and focusing on the suggestions provided, you can keep your mobile users happy and assure that your site will stand a strong chance of success.

 

About Findsome & Winmore

Findsome & Winmore is a Classic Digital Marketing Agency, located in Orlando, FL. We specialize in helping clients find and win customers through social media marketing, web development, mobile app creation, and branding.

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