What is Mobile Web Design and why is it Important to Marketers?
It is 2012. While we are still a few years away from hoverboards, the future is definitely here. Computers have already made the jump from our desks to our hands. Smartphones, tablets, 3G and wifi have changed how we use technology and it is now possible to access the internet from almost anywhere.
Mobile viewers are growing – and they’re growing fast. Between 2009 and 2011 mobile viewers increased by 1000%. That is crazy fast! As a result, almost 15% of all web traffic is now originating from mobile devices. The numbers are there and by all indication mobile viewers are going to continue to increase. Reports say that by 2015 half of the US population will have access websites through a mobile device. That means that if you have a website, odds are people are trying to visit it on their phones.
You should already have a website for your business by now, so you’re already off to a good start. But unfortunately, having a website doesn’t automatically mean mobile viewers will have a pleasant experience while visiting your website on their smartphones. Most sites do not adjust well from a traditional screen to that of a mobile device, which can be as small as 3 inches across. 57% of mobile users would not recommend a business with a bad mobile site. It is in the best interest of your company to have a mobile site that stands its own against competitors.
Users are generally looking for 3 things: Speed, Functionality and Searchability.
- Speed: Users who access your content from their mobile devices are most likely on the move, which means that they have significantly less access to high speed internet. As a result, the size of images and content should be considered. Having a condensed mobile site with smaller images with help keep load times down.
- Functionality: A mobile websites goals are different than that of the traditional site. For one, users navigate with their fingers, not a mouse. So, navigation needs to be simplified. Buttons need to be large and clear. Make sure that next is an appropriate size and can be read without zooming. 95% of mobile users have used their smartphone to look for information such as address, phone number, and office hours.
- Searchability: mobile sites aren’t as instinctively easy to navigate so it is important to have a search box prominently displayed for users as well as buttons to quick links to the most popular pages. 40% of users who get lost or have a bad experience on a mobile site turned to a competitor.
Like a band-aid, a user’s mobile experience should be quick and painless. Mobile sites should be designed to direct them to the information they are looking for in the fewest steps possible. By taking taking this guide to account, and focusing on the suggestions provided, you can keep your mobile users happy and assure that your site will stand a strong chance of success.