How to Plan a Blogger Event

Whether you’re a clothing company looking to spread the word about a new line or a restaurant debuting a seasonal menu item, garnering attention for your brand often involves looking beyond traditional media outlets and reaching out to another group of influencers: bloggers.

Unlike traditional media, bloggers have a niche following that is hyper-specific to a certain region or topic (e.g. food), and they typically boast large social media audiences that consist of followers who have a vested interest in said topic. For these reasons and more, blogger events are an excellent tactic for shedding light on a product or service.

So, how do you plan one?

While it is always a good idea to enlist the help of an expert when planning and executing your next blogger event, here are a few key elements for creating the perfect event.

While planning a blogger event can seem overwhelming, following this criteria can help alleviate the anxiety surrounding RSVPs and event plans, while also resulting in targeted, positive coverage for your brand or initiative.