Links Are Important: 2 Things You Need to Know
If you want to improve your business’s search engine rankings, links are generally thought to be one of the most reliable avenues of doing so. The more links to your Web site from other Web sites, the better. Before you jump in, though, there are a few things you need to know in order to be successful:
1. The text in your link matters. A link to your site from another needs to reflect the keywords your visitors may be using to find you. This should be learned through solid keyword research. Here are some examples of how links are usually created, using our company as an example.
- Learn more about WebSolvers here (not very effective, unless you wish to rank highly for the word ‘here’)
- Learn more about WebSolvers (effective for building relevance for our company name, but we might assume that people typing ‘WebSolvers’ into Google are going to find our firm anyway)
- Learn more about Orlando web design (best approach because it corresponds to a keyword that our potential clients are using)
2. The pages where links are placed matter. It’s not enough just to arrange for links to your site on other Web sites (although most links are helpful in some way). Here are a handful of things to look for when determining how “powerful” a referring site is:
- Sites with a high PageRank (Google’s ranking “score” for a page)
- Web sites with older, more established domain age; the longer a site has been existence, the more credible it is viewed
- Pages that have some relevance to the keywords you are seeking are more critical; if you are looking to rank highly for “computer repair” yet the site linking to yours ranks highly for “pet food,” the link will probably do you much good.
- Web sites that carry high “general” credibility, like news sites or consumer portals carry high credibility.
Understanding these two simple concepts will take you a long way in your search engine rankings and link-building efforts.
In the near future, we’ll be addressing the issue of how to go about applying these topics to a link building strategy or campaign.