Life After SEO for Content: What’s Next?

search engine optimization changes

It’s no secret that the world of search engine optimization and search in general is constantly changing. The trick is to not just keep up with the change, but stay ahead of it. The mantra “content is king” has been the precedent in SEO for a while now, but what do you do after you’ve incorporated quality content into your site and optimized every page and backend as much as possible?

It’s time to think a step further AND a step ahead of Google. One of the newest cries in the land of SEO is semiotics. What is this exactly, and what does it imply for SEO? It basically asks for a shift in thinking where we don’t just consider what’s written and embedded on the page, but the meaning behind it all.

Three’s Not a Crowd in Semiotics and SEO

Semiotics is basically comprised of three components:

So what does this mean in terms of SEO? For starters, relationships and meanings are already at work in search results. To approach content, design, and SEO as a whole from a semiotic approach all that’s missing is one more piece: the relationship with the user.

Use Pragmatics to Incorporate Semiotic Thinking into your SEO Strategy

Right now search engines aren’t developed enough to take pragmatics into consideration when answering a search query; however, that doesn’t mean this factor still doesn’t matter. After all, at the end of the day a person — who is influenced by pragmatic associations — is using your website, not a robot.

Applying pragmatics to your SEO strategy, website, and content is relatively straight-forward. The short of the long is it requires companies to consider the user while making content and site changes.

Some ways to incorporate a pragmatic approach include:

user friendly website

Website designed for American culture

American culture tends to appreciate websites that have  a cleaner look, where the information is clearly visible and accessible without cluttering the page.

Japanese website

Website designed for Japanese culture

The Japanese version of the same site, though, shares much more information in a more compact space – indicative of Japanese culture and how users there prefer to view and process information.

It can be easy to focus on content and keywords when it comes to optimization, but be sure to look at and consider the big picture! Even though technology may be crawling and indexing the page, where the user chooses to go is still up to them.

Additional resources to consider:

Google’s Hummingbird Deepens Semantic Search Results: Deciphers how Google now approaches providing search results to deliver the best content possible.

Semantic to Semiotic Evolution Search: Reveals the role of semantics in search.

Intercultural Design by Smitha Prasadh: Explanation of what different perceptions can be, and its implications for design.

The Harsh Realties of SEO That No One Tells You: SEO goes beyond keywords. HubSpot explore some of the finer points of SEO that can be easy to overlook.

Understanding SEO Friendly URL Syntax Practices :This article may be from 2012, but it does a good job explaining the value of a URL structure, and why the structure (ie syntax) matters.

About Findsome & Winmore

Findsome & Winmore is a Classic Digital Marketing Agency, located in Orlando, FL. We specialize in helping clients find and win customers through social media marketing, web development, mobile app creation, and branding.

3 Comments

  1. Chris Finnegan

    Hi Lauren,
    Great post, I like your suggestions on including pragmatics into SEO. I think such an approach would also lead to more creative engaging content!

    Cheers
    Chris

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  3. Anjali Desai

    Your CommentHey Lauren,

    This post is a great resource that I’ll be keeping close at hand!I cannot deny these ones are maybe the ones I prefer as they really help you being a better SEO in a larger sense.

    Lots of helpful tips. Thanks for posting. It’s good for those of us that have the bug aleady and are always looking to grow.

    Thanks for an inspiring post and a helpful bunch of links to explore, too.

    Regards,
    Anjali Desai

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