Web Content Done “Write”: How to Craft Web Copy

How to Craft Web Copy

Whether you realize it or not, you’re a writer. From a catty comment on a Facebook post to the embarrassing email you almost (tragically) forwarded to your boss, in one form or another, you’re committing words to page or screen.

Fortunately, many considerations taken when writing even the most trivial of texts can directly help you better understand how to craft web copy for your next website. Stay with me here: When texting a friend, responding with, “lol, omg,” may be acceptable. However, when writing an email to a colleague, the same message may be better suited as, “Oh my goodness. That’s hilarious.” You are crafting your message not just for the audience (formal vs. informal), but also the delivery vehicle (email vs. text). At its core, these are also the salient considerations when crafting effective web copy.

Understanding the above point, it should come as no surprise that writing web copy like you might write a blog post or company newsletter will not fly. Crafting web copy is its own unique beast. Before trying to conquer your website’s content, consider the following factors:

Even for well-practiced writers, writing for the web can be a real challenge. Take a deep breath–we promise, it will all be OK just as long as you keep a firm grasp on who you are as a brand, who your website content is targeting, and what the purpose is of each page. Then, you can edit for length and ensure the copy matches the design.

Last, but not least, always, and I repeat, always, have someone proof your website copy. The internet is as big as its memory is good. From one writer to another (even if your specialty is texting), you have it in you to craft copy that works for the web. However, if you need help along the way we may be able to {Findsome} one up for the job.

About Findsome & Winmore

Findsome & Winmore is a Classic Digital Marketing Agency, located in Orlando, FL. We specialize in helping clients find and win customers through social media marketing, web development, mobile app creation, and branding.

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