Google: Shooting Itself in the Foot?

Christoper Kenton doesn’t create new blog posts all that often (not necessarily a bad thing, by the way), but I usually learn something from his posts when he does. Take a look at this recent post where he discusses a very interesting point: Google’s new analytics product, and the accountability data it provides, may end up deflating enthusiasm for its Adwords program (and the PPC model in general). I have to say that I agree with his assertion.

About Matt Certo

Matt Certo is founder and CEO of Findsome & Winmore, a digital marketing agency based in Orlando, FL. He is also the author of FOUND: Connecting with Customers in the Digital Age and Formulaic: How Thriving Companies Market from the Core.

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