How Formulaic Thinking Can Revolutionize Your Marketing Strategy

Marketing Strategy

 

The magical silver bullet. Like unicorns and fairy dust, though it may be a pleasant concept to dream of, the legendary silver bullet that can solve all of your marketing strategy woes is just that–a thing of legend. So often, I come across business owners and marketing managers who understand this fact well enough, yet continue their search for this mythical one-stop fix to whatever ails their brand. Why? Well, it is certainly much easier to assume that if your branding only had X, it could finally break through to that elusive target audience or market.

The hard truth is that the best brands do multiple things well in order to find success and become more than just a peddler of goods to their audiences. A marketing strategy is much more akin to a formula of different elements, combined to create an explosive mixture that sends your brand to the stratosphere. Thriving businesses understand that their brand values, beliefs and ideals are powerful tools for mastering marketing strategy. By asking yourself some pointed questions about your brand, you can come closer to identifying those elements and concocting the formula of success for your business.

What Questions Should I Ask to Identify the Needs of My Marketing Strategy?

 

 

I explore more questions to consider in my latest book, Formulaic: How Thriving Companies Market From the Core, but this is a good primer for any brand looking for a way to think more formulaically about their marketing strategy. Dig deep, look internally and ask the difficult questions. Remember, silver-bullet solutions are fantasy–it’s introspective, well-strategized marketing and branding that wins the day

 

About Matt Certo

Matt Certo is founder and CEO of Findsome & Winmore, a digital marketing agency based in Orlando, FL. He is also the author of FOUND: Connecting with Customers in the Digital Age and Formulaic: How Thriving Companies Market from the Core.

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