Creative Briefs: Not Just a Classic Agency Go-To

This blog post written over a year ago still says true. Creative briefs are a must-do in the world of marketing and advertising. Need proof? Read on…
Creative briefs aren’t just for the 1950’s Sterling Cooper ad agency, so before you corral your designer/writer/creative wizard for work, stop, take a deep breath and create a creative brief that will help your team produce their greatest work yet. If you’re not sure where to start, let me guide you…
creative brief meme
Quick rundown: A creative brief is a document that is used by professionals to help inform and guide a select person or team while creating everything from a visual design like a logo and website, to website copy and photography or video. It is not only helpful for a designer and copywriter, but also for the person who is requesting the creative and for the person that is overseeing it. The brief keeps everyone on the same page and it is a guiding light when the marketing world gets dark…and it really can without a brief.

When taking a stab at your first creative brief, keep the following in mind:

When you have a creative brief, the benefits are clear:

In short, creative briefs are a must. Do it and you won’t regret it.

creative brief meme

About Findsome & Winmore

Findsome & Winmore is a Classic Digital Marketing Agency, located in Orlando, FL. We specialize in helping clients find and win customers through social media marketing, web development, mobile app creation, and branding.

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