Connecting with the fans

Last year I became addicted to The Ultimate Fighter and by association, Ultimate Fighting Championship. I cannot get enough of this competition. The UFC has really turned around from what I remember watching in the late 90’s with Ken Shamrock and Dan “The Beast” Severn. Recently I was trying to get the latest news on the 3rd season of “The Ultimate Fighter” and noticed that the UFC has created individual blogs for many fighters. This is amazing to see. How many NFL teams have created this feature? None that I am aware of. The UFC has always been a grassroots organization with a rabid fan-base and having blogs for fans and fanatics to get the latest news straight from their favorite fighter really brings everything together and creates more excitement.

About Matt Certo

Matt Certo is founder and CEO of Findsome & Winmore, a digital marketing agency based in Orlando, FL. He is also the author of FOUND: Connecting with Customers in the Digital Age and Formulaic: How Thriving Companies Market from the Core.

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