Texterity and WebSolvers Invite Golfers to Share Memories through Masters Digital Preview Edition
(Southborough, MA) – Leading digital publishing provider, Texterity, (http://www.texterity.com) and internet strategists, WebSolvers, (http://www.websolvers.com) are working with the publishers of Global Golf Post (http://digital.globalgolfpost.com./) to turn today’s Masters Preview Issue into a place where golf enthusiasts can gather and share Masters Memories.
Designed like a scrapbook, this special digital issue covers tournament highlights and features memories from players like Arnold Palmer, Jack Nicklaus, Greg Norman, and Tiger Woods. Global Golf Post is the first weekly digital-only publication devoted to the golfing audience.
Digital subscriptions are free and available at http://www.globalgolfpost.com/mastersmemories .
Readers are invited to submit their own favorite Masters memories on Twitter and Facebook using the #mastersmemories hashtag. Social conversations will be aggregated on a Masters Tweet Board at http://www.globalgolfpost.com/masterstweetboard. A dozen Nike golf balls will be awarded for each of the ten most creative entries. (Nike Golf is the exclusive sponsor of the Masters Preview Issue.)
This digital edition, produced independently of the tournament, features rich media to engage readers, ads that link to advertiser websites, and a variety of social media tools to help build community.
“This represents a groundbreaking effort in the golf media world,” says Matt Certo, CEO of WebSolvers. “Our aggregation of user-generated media coverage of The Masters is a first. We’re filling this vacancy in a rather bold way that adds a new dimension of insight for our audience. We are encouraging our users to share their favorite Masters Memories through the #mastersmemories hashtag and aggregating user conversations on the Global Golf Post Masters TweetBoard. And we’ll be extending the theme on Facebook.”
Says Martin Hensel, president of Texterity, “Golf enthusiasts are one of the most passionate audiences we see, so being able to engage them every Monday and now interact with them around this classic event, is exciting. Our collaboration with WebSolvers demonstrates the community-building potential of our digital and mobile platforms, truly making the digital edition an integral part of the real-life experience.”
Jim Nugent, president and publisher of Global Golf Post adds, “We’ve already attracted tens of thousands of subscribers in just three months. By offering more than a magazine, we think it will become the destination for golf news and information. The Masters preview is the first of six special issues this year.”
Texterity, Inc., (http://www.texterity.com) a privately held company in Southborough, MA, is a full-service provider of digital publishing and mobile digital solutions, currently converting, maintaining, and tracking more than 1,000 digital editions for consumer, trade, niche, and association publishers. Texterity’s browser-based, non-Flash technology is compatible with emerging devices such as the iPhone, iPod touch, and iPad, serving as the foundation for their mobile app platform. Information is available at http://www.texterity.com/info-request. Consumer magazines can be browsed at http://www.coverleaf.com.
WebSolvers is a leading interactive agency located in Orlando, Florida, and has been a full-service Web design and development firm since 1995. WebSolvers has provided services to hundreds of businesses, municipalities, educational institutions and non-for-profit organizations across the country and is among the most established and recognized Interactive services firms in the Southeastern United States. WebSolvers is located on the Web at http://www.websolvers.com. Marketers can subscribe to the firm’s free e-newsletter, The Wire, at http://www.websolvers.com/thewire .